How Can an Esthetician Mentor Help Grow Your Business?

 Welcome to the world of professional beauty, where a seemingly saturated career field can make it feel difficult to stand out and shine amongst the crowd. While starting up your own esthetician business, or even expanding it can feel like a demanding task, it doesn't have to be! 

When taking on new career adventures and business opportunities, never underestimate the power of having a mentor. These individuals will guide you through the ups and downs that come with the career field, acting as a reliable business coach to ensure that you have what you need to succeed. 

The benefits of having a esthetician mentor for your business

You may be thinking to yourself: the internet has a wide range of helpful information for me to succeed on my own, why should I entrust my business and its success to someone else? That’s understandable! However, you may be interested to learn that having a mentor can actually benefit you and your business in a number of ways. Not only do they already have experience (and most importantly: prior success) in the field, they can also provide different perspectives, as well as new networking opportunities! 

Mentors are experienced and provide insight into your current business situation

Regardless of what stage of growth your business is in, having a mentor can help by providing professional insight, as well as tailored guidance so that both you and your business achieve growth. A good mentor should be well versed in the various growth cycles that a business goes through and be able to answer questions based on the needs of the business owner. Whether it’s financial advice, marketing advice, or customer relations, your mentor can help bridge the gaps you face in your business endeavors. 

Networking opportunities

Often overlooked, a prime benefit that esthetician mentors and regular business mentors bring to the table is their networking opportunities. Have you ever heard the saying “It’s not about what you know, it’s about who you know”? This rings true in most business environments, but it can be especially helpful in the beauty industry. Establishing connections and relationships with individuals will always increase the opportunities and insights you can bring back to your business.

For bigger business decisions, mentors can give their expert opinion

With growth comes difficult decisions – don’t face them alone! Having a mentor in your back pocket can allow you to get customized action steps built around the needs of your business in simple, tangible ways. 

You can trust that your mentor will provide new perspectives and better ways to approach those overwhelming business decisions, giving you time and energy to successfully implement these landmark choices for your salon or studio.

How do you know that an esthetician is qualified to be a mentor?

When it comes to selecting your mentor, it’s important that you remain mindful of your choices. While having someone who is an experienced esthetician may seem simple enough, there’s a little more to it than that. Your choice of mentor should not only have a comprehensive understanding of the business and services you’re offering, but they should also specialize in the art and technicalities of owning and running a business. The best way to navigate your choices is to go over these topics before settling on a specific candidate. 

Ask yourself: what are your long term goals for your business? 

Before you can find someone to help build your vision, you need to have a full understanding of your vision and goals. With this clear outline, you can determine if the business methods and tentative plans a potential mentor has will align with your overall goals.

Is the experience they have relevant to you and your business?

Successful mentors can be found in a number of places. While a number of available mentors can provide invaluable insight to your business, the best help you can get is from someone who has relevant experience in the field of beauty and skincare. Although other wealthy business owners can provide helpful information, a true mentor should have real life experience within the world of practicing estheticians. 

It’s also important to research their history as an esthetician. Did they shut down their business, did they sell their business, or are they still actively expanding their esthetics brand? There are several coaches today who no longer operate a business because they failed to run a studio properly. Learning from a coach's mistakes can be helpful, but you also need to make sure you have a mentor whose achievements align with your dreams and goals.

Do other estheticians vouch for this mentor?

Bringing it back to the importance of “who you know”, make sure that other business professionals have heard of this mentor, or at least know of their work. Avoid entrusting your business to a new member of the community who has little to no references to show. 

Do they challenge you to think differently? 

The best leaders and good mentors are individuals who frequently challenge the way that you think, bringing out new ideas and varying perspectives. This type of mentoring opens up your business to new possibilities and growth opportunities that may have otherwise been overlooked. 

Bosses in Beauty is here to guide you through your esthetician business journey!

Bosses In Beauty is here to provide the best education and information to current and future estheticians around the globe.

Unlock your business’ full potential by partnering with Raya at Bosses in Beauty to help your business flourish in new and exciting ways! Whether you feel stuck, overwhelmed, or maybe you just need guidance, we’re here to help! We’re here and happy to help coach you along the path to success!