When I realized that I could actually help people with their skin.. I knew exactly what I wanted to do as a career! I took night classes my senior year of high school and graduated from both High School and Esthetic School simultaneously.
At 18 I moved to Los Angeles, CA (from my small town of Santa Fe, NM) and worked everywhere from medical spas with celebrity clientele, to small boutique spas. Ever since I could remember I would always really take notice of what I liked, what I didn’t like, what could improve and how the bosses and businesses I worked for could run more efficiently.
After working a few years at a boutique waxing salon and seeing what a brilliant business model it was, I decided at 23 to move to Florida and open my own business. Thank God at the time I had no clue what I was about to get myself into..
I was able to build out my first storefront location 1 year after opening. After spending all my money, time, energy on building my business in my perfect little storefront my landlord kicked me out after one year. I had just hired my first employee, moved into an apartment down the street and bought my first puppy and I felt like my life was getting torn out from under me.
The next year was the most stressful year of my life. I only had 60 days to find a new location, build out, move and have the money to do it all. I was waxing around 20-30 clients per day and EVERYTHING I made for the last 2 years was being invested back into my business. I felt like I was working so hard for nothing.
Flirt Wax Bar
This rock bottom time in my life (that happens to most entrepreneurs at some point) led me to deep dive into my personal growth. Where I would wake up at 5am everyday and anytime I wasn’t working I would spend HOURS listening and learning from other entrepreneurs and understanding that I did have the power to take control of my business and life.
After manifesting a location that was 3x the size, 3x the rent and a $30,000 build out when I had nowhere close to that much money...
Now 9 years after starting my business I have absolutely my dream location, a well known brand, hundreds of five star reviews online, an A- Player team that takes care of the clients and business and I am free to travel and focus on growth. I truly live a life that not very long ago I only dreamed of.. And now I want to share how I created it all with YOU and guide the next generation of Bosses in Beauty!
There is nothing that lights me up more than helping other women in business learn how to master their mindset, grow their business and change their lives. It is the most rewarding thing I do.