Starting your own business as an esthetician is an exciting process. Even working in a spa or salon that’s not your own, you’re developing a reputation and understanding of what it takes to succeed.

One of the most important things you can do to ensure the future success of your business is to build a clientele. These clients are what make it possible for you to strike out on your own one day and make up the core of your client base.

Today, we’re looking at the best strategies for reaching and retaining quality clients. Without them, you’re just practicing!

The different strategies to build up clientele for estheticians

Gaining new clients used to be a word-of-mouth affair. But with digital marketing strategies, you can reach people where they are. Creating online content, using business-savvy promotions, and building relationships can keep your books filled!

Have a social media presence 

Social media is one of the fastest ways to build buzz around your...

In the ever changing world of aesthetics, having a clear vision surrounding the development of your business can be the key to success. One effective and creative way to articulate and work towards your goals is by creating an esthetician vision board. Skilfully tying together the bigger picture is not only fun, but an immersive way to make sure you focus on your business. 

What is a vision board?

A vision board is the name given to the concept of creating a visual representation of your businesses goals, dreams, and aspirations. It primarily serves as a motivational tool to manifest your desires by combining images, words, and mottos that resonate with your overall set goals. In the world of esthetics, a vision board can be treated like a roadmap that guides you towards success.

How does a vision board work?

The ideas surrounding a vision board are grounded in the law of attraction. By regularly seeing and recognizing your business goals, you create a positive mindset that...

When you’re starting out as an independent esthetician, you’re embarking on an exciting and potentially lucrative path. Esthetics is a growing field full of innovation that can offer limitless growth for your business.

But starting any new business brings lots of questions to the forefront. Getting started is just the beginning of your journey, and there are plenty of ways to make your path easier.

From licensing to marketing, there are many things to consider. In our experience, the best way to grow your business is to lean on those who’ve gone before. To help you, we’ve used our years of experience to gather some of the best advice we’ve seen. 

Here are our tips for starting out as an independent esthetician! 

8 important tips to starting as an independent esthetician 

Graduating from an accredited esthetician program is the beginning of a rewarding, life-long career. Starting your own business allows you to put your skills to...

If you’re a beauty industry business owner, you’re probably familiar with one of the first things you learn. Running your own business is an expensive proposition! Even before you open your door, everything costs money. While investing in your business makes sense, the expense can feel overwhelming.  

Something most business owners have in common is the ability to look on the bright side. It’s hard to do when it feels like you’re pouring your hard-earned money into laundry service and replacing waxing tools. 

But, during tax season, that silver lining starts to show. Savvy business owners know that tax write-offs can change your perspective. Today, we’re looking at how to maximize your returns each year when it’s tax season. 

Let’s get started!

5 most common business expenses of beauty businesses

Some recurring expenses can't be avoided when you’re building out your business. Each beauty business owner invests time...

Botox is one of the most popular injectables available in the beauty industry, and for good reason. With just a few jabs, your clients can enjoy a younger, wrinkle-free face with minimal downtime. 

Despite some bad press early on for unnatural-looking results, a skilled provider can leave clients looking years younger! And, as a bonus, it can significantly increase your bottom line. But there’s a catch when working with injectables as an esthetician, which we’ll discuss below.

Let’s get under the surface of the process and requirements behind this minimally invasive cosmetic procedure! 

What is Botox?

Botox is an injectable cosmetic product that’s been a mainstay of the beauty industry since the 1990s. Using a toxin derived from the botulinum bacteria it temporarily prevents the muscles under the surface of the skin from moving. Once injected, it smooths out frown lines, crow's feet, and deep wrinkles around the eyes, forehead, and mouth.

As the...

Many of us started our esthetician journey with two goals in mind: to own our own businesses and have free time. Few career paths offer such a seamless on-ramp into entrepreneurship. 

By branching out into working for yourself, you’ll have built a client base and developed a reputation. Once you go down this path, the rewards are many, and the potential earnings are limitless.

Before you hang out your shingle and go into business for yourself, you’ll want to look at the actual numbers. There are costs and other factors to consider that impact your overall earning potential. 

Let’s crunch the numbers and see what an esthetician can make running their own business!

Factors that can affect an esthetician’s income

Once you go out on your own, several factors affect your income. Some of them are within your power to change. Others, unfortunately, aren’t within your control.

Estheticians can expect income to flow from three different sources: wages,...

Choosing to become an esthetician can be the beginning of an exciting new career! Several different specializations within the field offer a world of possibilities.

Whether you want to focus on makeup and facials or you’d prefer to work on the medical side, there’s a path for you.

Today, we’re taking a close look at the different opportunities that await you in the exciting world of estheticians.

How do you decide what type of esthetician you should be?

Beginning a new career is an exciting and challenging time. Even if you know that becoming an esthetician is your dream job, you have some choices. Estheticians focus on several different areas of health and beauty. You’ll probably discover that there are one or two specialties that you’re interested in pursuing.

What field interests you the most?

While plenty of people will happily advise you, remember that this is your career. Whichever path you choose should be something you’re...

 When discussing the skincare industry, the words “esthetician” and “aesthetician” are used almost interchangeably. You may be surprised to learn that while these words are used to discuss similar professions, there is more to them than just a spelling preference. 

Let’s shed some light on the definitions behind each title, their crossover in offered services, and the differences between the two. 

What is the role of an esthetician?

First, let’s start off with understanding estheticians. When referencing an esthetician, you are discussing a person whose profession is often the cosmetic procedures side of skincare. Below we’ve listed out some easy ways to distinguish which types of skillsets and services belong to estheticians. 

Estheticians are focused on cosmetics more than aestheticians

Estheticians specialize in beauty services and health of your skin, carrying out services such as facials, lash extensions,...

Within the esthetician professional field, specialization is nothing new. Whether you’ve chosen to focus on microneedling or waxing, being the best is a strong selling point. 

Medical estheticians are in a different league because they’ve built a skill set beyond traditional superficial treatments.

But what is the difference between an esthetician and a medical esthetician? Today, we’re looking at this vital bridge between beauty and medical care. Let’s find out if it’s the right choice for you!

What is a medical esthetician?

Medical estheticians provide services to clients that fall into a clinical category. Under the direct supervision of a medical doctor, they treat complicated skin concerns that aren’t superficial. Usually, they’re working on an issue caused by a medical condition or injury. 

Their state must license them to use equipment and procedures beyond the surface. As such, they don’t work in salons. Instead,...

Creating your own business as an esthetician is one of the reasons most of us pursued the career in the first place. 

But an entrepreneurial spirit, big dream, and passion for customer service will only get you so far. 

If you want to build a six-figure business, there’s more to the equation. We’re looking at key areas to focus on when building a successful brand.

Let’s get down to it!

1. Focus on your niche within the beauty industry

With so many different specialties in the beauty industry, it’s easy to think that you need to offer something for everyone. But that’s not always the case. Estheticians provide unique services that other salons don’t. When building your business, you should first look at what areas of skin treatment or hair removal showcase your special skills. Decide which services offer you the best opportunity to shine and focus there.

Your niche could be facials, microdermabrasion, or waxing. If you have a medical...