For the esthetician who is ready to

Become Your Own Boss & Build a Thriving Solo Aesthetic Business, with an unshakable foundation, for lifelong success! 



I know it can be overwhelming
(to say the least!) to venture out as a solo Esti…




  • Not knowing where your first clients will come from (or how to grow beyond the friends and family you’ve been giving MAJOR discounts to), 

  • What to charge (so people will actually book you…and provide you with an income you can live off), 

  • Knowing you want to be a successful business owner, but no clear idea of what that would look like (or how to get there),

  • In over your head with all the back-end necessities like licensing, health regulations, contracts, cancellation policies, and finance tracking

  • Dealing with family and friends who mean well, but are holding you back with negative opinions,

  • And starting to second-guess whether it’s actually possible to make a decent living and do all of this on your own (I see those of you working 2+ jobs to make it all happen!)

Maybe you’ve been Googling for answers to all these questions, but end up getting lost in all the conflicting advice out there?  


I want you to know: You are not alone! 

Beauty school teaches you how to be amazing at your craft…but they don’t teach you how to start, run, or teach you the strategies, skills, and mindset you need to build a successful, resilient business. A business that not only “keeps the lights on,” but allows you to live a full and comfortable life!  

So that’s what I’m here for. 

It’s Time to Build Your thriving Esti Business

Let’s rewind to 13 years ago…

…When I packed up my car with everything I had and moved to Florida to start my aesthetic business.  

And let me tell you - I made every mistake a new Esti can make.😣

From undercharging my services, to getting evicted from my first storefront location, to even getting sued by my landlord…

I definitely considered packing it all up and going home. 

But then I had a defining moment. 

I could either go home and feel sorry for myself, and wait for “sometime in the future” (that may never actually happen)...or I could decide to go all in on my dream. 

So that’s when I invested again. 

I hired my first business coach, invested $30,000 (that I didn’t have) into a new storefront location…and embarked on my journey. That journey led me to building, not one, but TWO 7 figure beauty businesses! 


Now, I’m teaching you the lessons I learned along the way, so you don’t have to make the same mistakes I did. 

I want you to BELIEVE that It’s 100% possible for you to: 

💎 Build unstoppable confidence to start an Esti business that grows steadily year after year, 

💎 Create a memorable brand that stands out among the competition, and builds customer trust and loyalty, 

💎 Create a realistic ~ and still incredible ~ plan to build a business that rewards you financially (that doesn’t require 50-hour workweeks), 

💎 Become successful more quickly than you ever thought possible, 

💎 Seamlessly transition from multiple jobs to make ends meet, —-> To thriving financially by doing what you love (helping women feel comfortable in their own skin), 

💎 Be your own boss and work for yourself (no more answering to anyone else!), 

💎 And set an incredible example as a woman who creates a flourishing life and income by following her dreams (hello, breaking generational cycles for future generations to come)! 

It’s all possible. 

I did it, and my 1500+ students from past courses have done it too.

And by “done it,” I mean…

They’ve built 6 figure and 7 figure businesses within the first year to couple years of their businesses! 


What if this were you too?

Take a look at how these powerful women have transformed their businesses with us.


From $1k/month to $8k-$10k/month, within one year: 


“I started my business working out of a 10x10 space. I was making maybe $1k a month (on a good day). And I was regretting everything about going solo. Over the course of ONE YEAR since taking the course, I now have my own salon with 3 rooms (and a breakroom), and I’m making $8k-$10k every month!”


~ Desiree Moore

Moore Lashes and Beauty, Current Bosses in Beauty student 


From working at a med spa, to upgrading her own studio, and making 6 figures: 

“I took this course while still working at a med spa. It was the absolute smartest, most amazing move I could’ve made before starting my business. When it was time for me to launch my own business, I had very clear goals and a refreshed, renewed business mindset. 

I started out in a small studio inside a hair salon. Very quickly, I outgrew the space and needed more room! And then, within a year, I outgrew that space, and I now have a gorgeous, roomy studio, where I have space to thrive and flourish. 

I’m booked 2-3 weeks out with clients, and have already met several earning goals: I’m on track for a 6 figure year. It’s been a beautiful, quick, relatively easy transition. Everything has fallen into place and I feel so proud of what I’ve built. It’s so important for my boys to see me thriving, and claiming my value and nothing but that!”  


~ Jessical Ungerer

Santosha Skin, Current Bosses in Beauty student

If you’re ready to build this kind of life and business beyond anything you ever thought (or anybody ever told you) was possible…


Here are some of the biggest things that can hold you back from thriving as an Esthetician (in this competitive, ever-growing industry): 

Fighting fires instead of planning ahead😣

Are you going into panic mode every time problems arise, Googling for answers from this, that, and the other resource as you go?  

A successful business means knowing your numbers and your strategy! And no, it’s not complicated… IF you have an easy-to-follow, step-by-step process to guide you through it. 


Not narrowing down a specialization😣 

Most Esti’s think they need to offer every service under the sun, so they can provide anything their clients might want. But when you specialize in one or two modalities, you become the GO-TO for that service in your city. 

Whether it’s brows, or waxing, or lashes…when a customer thinks about that one thing they want done…they know you are THE person to go to for the best quality service possible.

Not thinking big enough😣

You are capable of so much more than you think. I’ve had dozens of students who started out with goals like, “If I can make $10k month by the end of the year, I’ll consider myself successful.” 

And with the right goals and processes, they were making twice that much - every single month! In their FIRST year of business!


I’ve designed every module of Guide to Going Solo to teach you how to avoid the problems above…AND MORE. 

This course has everything you need to create an unshakable foundation for a business that’s ready to skyrocket. 

From mapping out your business plan, to choosing the perfect location, to pricing your services, and getting booked with your first clients! 

We’re covering it all, so you never have to Google for an answer again. 


Heather made $19,000 from her first month in business: 


“I live in a tiny town of 6,000 people. I had come across a lot of other programs and I wasn't actually sure whether this was the real deal or not. But instantly, I had this fire inside me, that I NEED to take this course. I knew this would cut off a lot of time, money, energy, and headaches for me opening my own practice, and I needed to avoid as much of that as possible. I was nervous how I'd be able to afford this, but I just hit submit anyway. I knew I was going to take it very seriously. 

And for everything that I was worried about…I would pay 5x what I actually paid for the course. I opened my doors in June and I had a $19,000 month! Talk about mindblown. Ever since then, I've been averaging $22,000-$25,000 a month. I even had one month where I did $34,000. Never in my wildest dreams would I think that I could do something like that, my first 6 months in business. 

So if you have this fire inside you, and you know you’re ready to take something like this seriously and apply all the things Raya teaches in the course, I would say, just go for it. As of right now, I have 180 clients after 6 months in business. I definitely think it’s worth it.” 

~ Heather Rossi

Heather Rossi Esthetics, Former Bosses in Beauty student

Here’s exactly what’s included in your Esti Business Roadmap: 

It’s time to block out the negative voices (either from other people, or inside your own head). If you have the desire to go solo and be successful, you CAN do it. I’m going to show you how to go from thinking like an employee, to thinking like a Business Owner. 

Whether you’ve been solo for a while or you’re fresh out of beauty school, this module will get you on the fast track, with a mindset for success.


No more wasted time and energy, wondering, “What do I do next??”  This is where we map out your plan for growth. From naming your business, to setting realistic (but still incredible) goals, to researching exactly what your premium clients need and want from you in order to book. 

You’ll know your exact next steps from here on out. That’s half the journey already. 


This can be overwhelming for Esti’s to figure out!

That’s why I’ve wrapped up everything you need to know about licensing, health regulations, insurance and business registration - all in one easy-to-follow module. 


Your storefront location matters big time! And there’s an art to it. You want to make sure it’s in a great part of town, while navigating a lease that works for you longterm.

I’ve mentored hundreds of Esti’s in choosing the perfect location. And it has contributed to them becoming the go-to provider in their city. 


Most estheticians think that pricing lower than the market average will help them get more clients in the door. I don’t recommend that.
I teach you how to elevate your brand with premium pricing, that is based on solid research and knowing your business expenses. 

When you’re not pulling random pricing out of a hat, you’ll feel more confident, and bring home more profit!


If you want to become the go-to in your city, building your brand presence is non-negotiable.

I’m showing you everything from brand psychology of fonts and colors, to actual tutorials on how to design your imagery yourself. Even if you don’t think you ”have an eye for it.”  


I don’t care if you’re making $1,000 a month, or $1 per month! When you know how to manage your money, you’ll create 10x your income in the longterm. I’m teaching you the basics (and making them easy!) to manage your books, track your expenses, and price for profit. 

Your future (and your family) will thank you for it!


I cannot begin to tell you how important this is. Whether you have 2 clients or 200 clients, an efficient and effective esthetician workspace will save your back. A million times over. 

Let’s set up your appointment scheduling and client management systems. Let’s make it easy for them to book, and easy for you to deliver. 

Your business will grow by leaps and bounds, simply by getting organized.




All of these modules are pre-recorded and instantly available in your course dashboard - so you can watch them on your own time. AND come back to them again and again as you grow. 


You will also receive a ton of resources including but not limited to:

Vendors, State regulation links, Risk tolerance chart and so much more that I wish I had when I started my business journey! 🙂


I can’t believe I’m saying this, but…

I’ve invested over $500,000 in my own business knowledge (this year alone Trae and I have invested over $100k) , plus I have 13 years of experience, and hundreds of successful students under my belt. But because I am SO passionate about helping Esti’s become booked out, thriving business owners…

This entire course (plus the bonus mini-courses) are yours for only  

$ 597

For a limited time only: It’s yours for just $497! 

($100 Total Savings!!!)


So if you’re beyond ready to get ahead of the curve and get your esthetician business, not just up and running, but reaching HUGE levels of growth you never thought possible…


Erin never imagined she’d be so successful so quickly: 


“Before I took this course, I was an independent contractor at a local salon. I’d just given birth to my second baby and, unfortunately, I had some postpartum depression and complications. I wanted to go back to work, I wanted to start my own business. I could envision myself there, but did not have the tools to make it happen. 

I honestly had no idea how to start a business, let alone run one. I did go back and forth about signing up for the course, but I was convinced because of all the value I saw Raya was going to be adding. 

I never imagined I could be so successful, so quickly. My business is now thriving. I have my own space, and have already hit the 6-figure mark in my first year of opening. This course proved itself to be the springboard for my momentum, and has proven to pay off, over and over again.” 

–Erin Goyer-Bink

The Face Space, Former Bosses in Beauty student

Moriah generated $300,000, in a small town in Indiana:


“Before I started this program, it was just me. I had gotten fired from a waxing chain, so I got a suite in a salon loft. I had taken other trainings on how to get clients, and they didn’t work for me. I didn’t even finish them. And then I found this course. 

Raya truly cares. She helped push me to branch out. I’ve now grown and expanded with several team members, who all have their own rooms. My business generated $300,000 this year! 

I’m in a small town in Indiana and I truly believe that anyone can achieve their goals, if you do the steps to reach them. Without this course, I don’t think I would’ve taken the chance to expand like I have. I owe a lot of my success to this course. 

It’s also great that I can go back and rewatch modules, and I will be forever grateful for this program!”

–Moriah Justin

Rebel Waxing Company, Former Bosses in Beauty student

You don’t have to follow the age-old story that says, “Just because you didn’t get a 4-year degree means you can’t make a lot of money.” 


Let me be your example: I never went to college.

Let the 1500+ women who have been through my courses be your example: Most of them are making 6-Figures or more.

You are 1000% capable of building a thriving business, 

With a thriving income, 

That gives you the freedom to: 

  • Travel if that’s what you want. 
  • Spend plenty of time with your family if that’s what you want. 
  • Take a break in the middle of the day to walk your dog if that’s what you want. 

The point is, your business can help you create the life you truly want! 

You don’t have to struggle through the early days of your business, not knowing what’s possible or how to make your vision happen. 

You don’t have to struggle to break even, undercharge for your services, or overwork yourself to exhaustion just to please your clients. 

With the roadmap I’ve designed in this course, you can take the path that leads to: 

💎  Set up your business the right way, so you start ahead of the curve, and stand out in a saturated market. 

💎  Know, without a shadow of a doubt, that you’ve met all the legal requirements, so you don’t run into any problems down the road. 

💎  Create a rock-solid business plan that gets you to your BIG goals, faster. 

Of course, you’ll have bumps in the road. 

We all have lessons we need to learn. 

But with the information from this course, you can avoid MANY of the mistakes I and other Esti’s made in the beginning. And when challenges do come up, you’ll know exactly how to face them. 

You’ll learn what it takes to build sustainable, life-long success by doing the work you love. 


You will save SO MUCH MONEY and SO MUCH TIME by investing to set your business up, the right way,

…Right from the start. 


And when I think about the costly mistakes I could have avoided in the beginning of my business…trust me! I would have given ANYTHING to have had this when I started! 

(If you’ve already made some of the mistakes…that’s okay too. It’s never too late to re-build your foundation so it’s rock-solid for success.) 

So if you are READY to build that foundation and learn the skills you need to thrive and flourish as a solo Esti…


You can do so now at just $597 $497 for LIFETIME ACCESS to this course, 

You would only need ONE CLIENT to get your investment back! 

Yes, that’s right. I can help you save so much money in areas that cost me thousands when I was starting up.



Get The Esthetician's Guide To Going Solo


Normally $597


For the esthetician who is ready to

Become Your Own Boss & Build a Thriving Solo Aesthetic Business, with an unshakable foundation, for lifelong success! 

This is the best thing you can do for your business (and yourself):


 “I always knew that this is what I wanted to do and this is where I wanted to be, I just didn’t know how to get there. Prior to taking this course I was working 2 jobs. In the first 4-6 months of my business, it was very rough. If I had known the things Raya taught in her course prior to starting my business, it would have saved me so many struggles. It would have been nice to have these tools to guide me and navigate me, and it would have accelerated my business much further. 

This course was everything my business needed and more. There’s a ton of business coaches who are advertising that they can teach you, but they don’t have the proof in the pudding. And Raya literally has it all. She’s learned from the best and is pouring all that value to us, to run our businesses and get them functioning smoothly. 

It feels great to be solo. I don’t have to answer to anyone or manage people! This is literally the best thing you can do for your business (and yourself). You can try to read blogs or watch Youtube videos or search Facebook forums, but to learn from someone who’s done this before, to be able to invest and learn the right steps from the start, can save you a lot of time and money! 

Don’t listen to naysayers who say you can’t do this. That’s not true. You don’t have to do this alone!” 


Danielle Williams

Iridescence by Elle, Former Bosses in Beauty student


Can I be real with you? 

I created this course (and my entire business!) because I care so deeply about helping my fellow Esti’s become wildly successful. 

Over the years, I’ve had hundreds of students send me videos, thanking me for helping them find the path to build the business of their dreams. 

I get dms on the regular with screenshots of record income months. 

And I don’t care how big my business gets, 

I read Every.💕Single.💕One.💕Of.💕Them.💕 

It brings me to tears, every time I see a mom say she can set an example for her kids: of someone who follows their dreams. (As a mom of two myself, I can relate!) 

Every time someone glows with pride because, not only are they being their own boss, but they’re being an INCREDIBLE boss, who is creating generational wealth to help their families and communities in big ways. 

Every time a woman says that she grew her confidence, not just as a business owner, but also as a woman (in a world where so many are trying to keep women small). 

This is what truly lights me up. It gives me drive to keep helping more Esti’s build success. 

Together, we can beat all the odds and create unlimited success. All while making an impact, empowering women to feel beautiful and confident in their own skin!


Mariolga’s 5-year plan happened in 5 months:


 “Prior to taking this class I was working for someone full time. I didn’t have the flexibility I needed in my life at that moment. So I thought, why not make a 5-year plan to eventually work for myself? I came across Bosses in Beauty, and it’s the best thing I could have ever done. 

Raya gave us great stories of things she’s gone through to help us overcome our struggles that we were having. I could not have asked for a better mentor. I thought this was going to be a 5-year plan. I started the class in March, and it’s now July, and my business is already 2 months old! 

It’s not always easy, but this is going to help you build your own brand and be your own person in this huge industry that is only getting bigger. I recommend everyone take this course. You will be prepared for anything and everything by taking it!”


Mariolga Ericson

La Isla Spa, Former Bosses in Beauty student


And if you’re SO READY for this, but you still have a few questions…


I’m here for it! The students in the front row asking questions always get the best results. 😉 

Within a couple weeks, Kayla found a new space in a nice part of town:


“I could not wait to work for myself and do what I love. When I first started, I was working part time at Starbucks. I had no idea how I could grow so I could stop working 2 jobs, and do the one I love: which is helping women feel confident in their own skin. 

When I saw other Esti’s success and how much they benefited from the course, I just couldn’t not go all in. When I started, I was renting a small room in a salon, and I knew I couldn’t grow anymore in that space. I thought it would take me 3 years to get my own space…but within a couple weeks of the course, I had found a space in a nice part of town! 

Because of this course, I now know that I am worth it, worth my dreams coming to fruition, worth my business growing. My business does have the ability to grow, that it is possible to make 6 figures as a solo esthetician.

Every esthetician should be taking this course!”


Kayla Goodry

Miss KG Esthetics, Current Bosses in Beauty student



The Story Behind Bosses in Beauty

In 2010, I quit my job at a salon, packed up my bags and drove to Tampa, Florida, where I opened my own storefront. After one mishap after the other, I was left with an eviction notice, a lawsuit, and a choice: 

I could either go back to my home town and work for someone else again, or I could try again. And I’m so glad I chose the latter. 

Yes, it was scary to invest more money into a new storefront. It was scary to hire a business coach I couldn’t really afford. But I was able to build my business up to reach 7 figures! 

  • Prior to selling Flirt Aesthetics in July 2023, I had 7 loyal team members, and a second 7 figure business. 
  • Last year, while I went on maternity leave, my team managed Florida’s biggest launch, at just under $100,000 in revenue…from one launch
  • In 2020 I completely removed myself from the treatment room, which freed me up to build my second company, coaching and consulting estheticians to 6 and 7 figure businesses. 
  • We proudly serve 1500+ students to date (and counting). 
  • In total, Bosses in Beauty has helped students generate over $65,000,000 in revenue, and that number keeps on growing exponentially. 

Along the way, I met my amazing fiancé Trae, who is Bosses In Beauty’s Co-Owner & CEO, my best friend, and the daddy of our 2 daughters! We live together in Tampa, Florida - our home base for our worldwide travels, vacations and trips to learn from the best of the best entrepreneurs the world has to offer. 

 We share passion for business, leadership, personal development, and investing. But most of all, we share the vision for helping estheticians like you grow their brick and mortar business…and therefore change your life! 

If The Estheticians Guide to Going Solo is the next step on your business journey, we welcome you with open arms to our community!