Bosses in Beauty
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For the struggling esthetician who’s finally ready to make the money you deserve:

"Give Me 8 Weeks and I’ll Show You What it Really Takes to Create
a 6-Figure Beauty Business!” 

(That Doesn’t Burn You Out!) 

Great Estheticians are GREAT at helping women feel more beautiful...NOT at building businesses. 

Great Business Owners are GREAT at building Businesses. That’s why it’s so important that you too step into the role of the Beauty Boss your business needs!

(And that's exactly what I’m going to show you how to do)



Join the Waitlist
Join the Waitlist

For the struggling esthetician who’s finally ready to make the money you deserve:

"Give Me 8 Weeks and I’ll Show You What it Really Takes to Create
a 6-Figure Beauty Business!” 

(That Doesn’t Burn You Out!) 

Great Estheticians are GREAT at helping women feel more beautiful...NOT at building businesses. 

Great Business Owners are GREAT at building Businesses. That’s why it’s so important that you too step into the role of the Beauty Boss your business needs!

(And that's exactly what I’m going to show you how to do)




Building a successful beauty business isn’t easy.

In the beginning you not only have to be great at your craft, also you must be the receptionist, cleaner, accountant, social media manager and website designer. OVERWHELMED is an understatement.

Oh, and I forgot to mention marketer, making sure you stay booked and figuring out a way to be PROFITABLE

If you are like most estheticians that I’ve coached, then you’re probably thinking:

Should I just get a real job? How are other women doing this? Why is it so hard to get clients? Am I going to be able to afford my personal bills & my business bills? This is SO much harder than I thought it would be!

Most estheticians think to make more money, they must get better at their craft.


And if you don’t solve this, then unfortunately you run the risk of not having a business to run too much longer.

It's time to commit to success in a real way.


Join the Waitlist


  • I love being an esthetician, but I had no idea building a business from scratch would be this frickin’ hard.
  • I’ve spent so much money learning new specialization techniques but it hasn’t brought in a single new client.
  • My savings are running out. I don't know how much longer I can keep this up.
  • I’m so depressed that I might have to close for a while and get a job that’s more reliable.
  • I’ve bought marketing books, edited videos and photos I’ve taken but I’m not getting any more engagement, attention or customers.
  • It feels like my salon is taking over my entire life, but I don’t have a penny to show for it.  
  • I work 7 days a week and all the money I make goes right back into the business!
  • Right now, I’m taking on any client that walks through the door because I need all the money I can get.
  • If only I had the budget to hire a professional team. I’m an esthetician, not a receptionist, bookkeeper and marketer!
  • Honestly, is this even worth it anymore?

“It is in your moments of decision that your destiny is shaped.”

-Tony Robbins

Yes, This Is Me! Show Me The Solution!

"I didn't double my sales for the month...I TRIPLED my sales for the month"

- Natalie, Skinspiration


Module 1: Master Your Mindset

The most successful entrepreneurs know that business is 80% psychology and 20% skill set.

This module is designed to help rid you of the limiting beliefs that are holding you back—

Helping you finally reach your full potential as a business owner.

Here you’ll learn how to uncover your unconscious identity, and create one that gives you the confidence and power to grow your business.

Module 2: Clarify Your Vision

Where do you see yourself in 1 year? 3 years? How about 5 years?

Before we can really answer this question, it’s important to take stock of what we already have going for us.

From there, we can create a roadmap to success, and start manifesting the business and life we want.

Module 3: Roadmap to Success

Every esthetician has something unique to offer to their clients.
This special quality is the reason your clients choose to go to you, and NOT someone else.
Here, we’ll nail down the #1 skill that makes you the go-to expert in your city.
And identify small changes that will help increase client satisfaction, and grow your business exponentially!


Module 4: Creating Raving Fans

Take a second to think about your favorite regulars.

Maybe you worked with them at a previous salon.
Or maybe they’ve even been coming to you for years.

However, you met them, take a minute to pinpoint what you like about them.

This module will help you identify your ideal clients, find them, and keep them coming back for more, time and time again.

Remember: Satisfied customers go away, raving fans stay forever! Learn how to turn clients into your walking billboard!

Module 5: Growth Strategies

I have a secret to share with you...

There are only 3 ways to grow your business!

But unfortunately, most business owners have NO idea what they are.

This module details EXACTLY how to use these strategies—
So you can confidently grow your business, month after month.

Bonus: Learn exactly how I grew my own business by $20k/month post shutdown from COVID!

Module 6: Marketing & Brand Recognition

When you learn how to create a true brand, you will be booked out MONTHS in advance and clients will still wait for you.

Authentic, memorable branding is what sets the professionals apart from the amateurs. 

In this module, you’ll learn…

  • How to create an unforgettable online presence.
  • What branding really is
  •  And how to create a consistent stream of reviews and referrals. 

After finishing this module, you’ll walk away with the skills and tools needed to become a master marketer. 

Module 7: Building Your A-Player team

Even if you’re not ready to hire a team, it’s important to set yourself up for this in the future.


Because building a team is the ONLY way to create freedom for yourself in your business.

After all, who’s going to watch the salon when you finally get to take that much-needed trip to the Bahamas? 

Module 8: Recession-Proof

Life is filled with ups and downs, that often can’t be predicted. 

And your business depends on your being able to lead with unshakeable confidence, no matter what. 

Here I’ll show you exactly how to…


  • Lead with grace, even during uncertain times
  • Be cash flow positive
  • Use m "rinse & repeat" method, so success becomes easy for you in ALL areas of life

After finishing this module, you’ll walk away with the confidence to take on anything in business AND life. 



    They know you specialize and that you’re the expert in your city, so there’s no way they’d book with anyone else. Actually, they PRE-BOOK to make sure they’re guaranteed a spot with you next month and even tell all their friends, write you 5-star reviews and are your #1 raving fan!


    No more fear over seeing how much is left in your account. You’re having great sales on the daily and know your numbers inside out. Every penny is being wisely spent and invested.  


    You have a clear vision and solid business blueprint to get you where you want to be! You now think and act like a successful entrepreneur. Decision making is easy because it’s so obvious what you need to do to keep growing. 


    You don’t have to do everything yourself! Even as a baby business there are tasks that are absolutely worth your time to delegate. Whether it’s a virtual assistant, marketing specialist or a receptionist, the more you take off of your plate, the more your business will grow and the happier you’ll be!!


    A true business makes money without you having to trade your time for cash. You could go on vacation to Europe knowing everything would be running smoothly and your business is still making a profit. Then you get to come back from vacation refreshed and renewed ready to crush it! Business owners work smarter not harder.


"Taking this course was the best thing I could have ever done."


With The 6-Figure Beauty Business Blueprint

Success is At Your Fingerprints

  • Fully step into the role of CEO and delegate day-to-day tasks to your team so you can focus on the big picture of growing your beauty empire 
  • In life (and beauty) there are A-players and C-players—learn to spot, hire and integrate A-players into your team and create a dynamic support system that can take on any challenge
  • Lashes, waxing, eyebrows, facials. You’re great at all of it, but we’ll discover you’re amazing at and position you as the best in the industry so you stand out like a star on stage and become the go-to esti for that service.
  • Create an iconic brand identity and aesthetic style that looks like nothing else out there—and have an Instagram feed anyone would be jealous of 
  • Attract the clients you want to work with—ones that pay full price, return for regular treatments and become raving fans that will always choose you over the competition
  • No more working weekdays, weeknights, weekends, and holidays. Get the freedom to design your schedule (like, for real this time)
  • Cherry-pick the services you want to offer in your salon, designing a custom menu that reflects the work you and your team are experts at and passionate about
  • Spend more time connecting, chatting, and building rapport with all your favorite clients 
  • Six-figures is just the beginning, because when running a business there’s no cap on how much you can earn
  • Take a day off whenever you want (three day weekends, please!) while staff runs your salon so you don’t miss a day of making money  
  • Not only does your work keep the lights on, put food on the table and pay for vacations—it also fills your soul to the brim with happiness and fulfilment. How many people can say that?  

Hi Beauties!

I’m Raya, the creator of The Beauty Business Blueprint and CEO of Flirt Wax Bar!

I started Flirt Wax Bar 8 years ago when I moved to Tampa, FL and went ALL IN with my brand new business. From a small sketchy room and ZERO clients I was able to grow to a storefront location and a 6-figure business within the 1st year of opening.

Then came the challenges all business owners go through at some point.

I got kicked out of my storefront location after only 1 year being there.

I had to make the hard decision to either quit or start yet AGAIN and keep going. 

I decided to keep going and my next location was 3x the size, 3x the rent and a $30k build out when I had nowhere close to that much money. 

But with sheer determination, faith and perseverance I made it happen!

Now 8 years later and I have a million dollar brand that has runs itself (for the most part) with my amazing team of 10! 

I won’t go into detail here about ALL THE CHALLENGES I faced during this time but I will tell you it WAS NOT EASY to get to this point!

I created The Beauty Business Blueprint to give my fellow esti what I wish I had when I first started my business—a tried-and-true roadmap to become successful as quickly as possible.

When I decided to start investing in my business knowledge and growth, my business not only blew up but I was able to give up SO MUCH of the STRESS!

Now I’ve taken all that business knowledge, tools and strategies that I’ve spent over $250,000 on and transformed it into a beauty business owner friendly 8 week program.

Whether you’re just starting out on your entrepreneurial journey or you’re ready to take your business, I hope to be your guide!

I KNOW you are meant to become everything you have ever dreamed of being and can create your dream business and life! You are absolutely destined for it babe! 

Get On The Waitlist!

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Prove To Yourself That You Are Capable Of Achieving Your Dreams

""I set a goal for an $8,000 opening month and 30 days later I'm at $8,200!""