Esthetician Services: What You Can Specialize In To Stand Out

The beauty industry is booming and shows no signs of slowing down. In fact, according to Associated Skin Care Professionals, employment in the field will grow 17% by 2029. That means estheticians need to find ways to stand out from the competition. 

If you’re looking to diversify your portfolio, you’re in the right place!

Today, we’re discussing several exciting specialties to consider to gain more traction.

What are the most common esthetic services?

Licensed estheticians work in a wide variety of roles relating to skin care. From anti-aging treatments to hair removal services, you’ll find highly trained specialists in every niche. 

Here are a few of the most popular disciplines.

A variety of different kinds of facials 

Facials are the bread and butter of many estheticians’ businesses. After all, they can be cleansing, nourishing, and relaxing and can leave clients with glowing radiant skin. 

However, facial treatments go far beyond the creamy masks that often come to mind. Countless types exist to address skin conditions like acne, sun damage, fine lines, scars, and more. You might offer LED light therapy, microcurrent technology, or even trendy treatments like platelet-rich plasma, also known as the vampire facial.

Hair removal services such as waxing

Epilation accounts for some of the most consistent clients in the beauty industry. Hair removal services like waxing, threading, and electrolysis are wildly popular. And it’s more than getting rid of hair. These services can even improve the skin beneath!

If you can master the art of body hair removal–and ensure your clients feel comfortable during the process–you can make a name for yourself in the local waxing world, especially when it comes to bikinis and Brazilians. This doesn’t just require a steady hand and an eye for detail. You also need solid people skills to flourish in this corner of the market.

Skin consulting services

Many of us already know how difficult it can be to find what works best for our unique skin. When we get tired of trial and error, a skincare consultant can help us find exactly what we need. 

Skincare consultants are product experts who can create customized regimens for clients to keep their skin in ship shape between appointments. By asking the right questions and performing a skin analysis, these specialists can identify skin types and suggest the appropriate products for the best results. 

From acne treatment to sun protection, they can fill the void with their expertise. 

Of course, many skin consultants are also practicing estheticians who offer a wide range of modalities. But having this skill in your back pocket is a major bonus for you and your clients.

Brow and lashes are common in esthetic businesses

Hair removal isn’t the only time estheticians deal with luxurious locks. Sure, you might quickly become a pro at shaping brows, but you can also provide services like lash lifts, eyelash extensions, brow lamination, and tinting. 

When you master these procedures, you can develop a client base that regularly needs your services to maintain their desired look. 

Specialized facial services such as laser resurfacing 

Some estheticians perform non-invasive procedures to help clients achieve their goals. For example, microdermabrasion, laser resurfacing, and superficial chemical peels shed dead skin cells and leave clients with a youthful glow. 

Removing dead skin through physical and chemical techniques is a great way to reveal a beautiful complexion. When you hone your skills in this field, you can become a highly sought-after esthetician. 

Body treatments are a great service to include

Despite a focus on facial rejuvenation, estheticians treat the entire body to help clients attain radiant skin. Body treatments include exfoliating scrubs, hydrating wraps, and therapies to tone and firm from tip to tail. 

To set you apart from other estheticians, you can even add skincare-adjacent services to your repertoire, such as spray tanning. 

How to determine what services you want to serve

Clearly, you can take your esthetician career in many different directions. These seemingly endless options can be overwhelming, especially if you’re just getting started. Here are a few tips for finding the right path. 

Research the market you are entering 

Any time you make a major life decision, it’s wise to do a little research before taking the plunge. Hit the Internet to find out what type of training and qualification your state requires for your chosen modality, how much money you can expect to make, and what the market looks like in your area. 

Be sure to look into existing practitioners nearby. You might find that certain fields are saturated while others provide an opportunity to fill the void. 

Find what you are passionate about

Logistics aside, you’ll also want to consider which niche really gets your engine running. If a perfectly sculpted eyebrow gives you butterflies or you get immense satisfaction out of extracting pimples, your heart might be trying to tell you something. 

Remember, every expert started as a novice. Don’t panic if you’re not a pro right away. Practice and consistency are keys to excelling in your domain. 

Ask those in the industry for their opinion

Finally, consider finding a mentor in your chosen niche to guide you through the nuances of day-to-day life. A licensed esthetician who’s been in the beauty industry for a long time can help you navigate everything from business ownership to the technicalities of the trade. It’s hard to overestimate the impact an experienced professional can have on your ultimate success. 

Bosses in Beauty will help you determine the best for your business!

Whether you’re a veteran business owner or just beginning to contemplate a life in the beauty industry, Bosses in Beauty is here to help you succeed! We’re here to provide the best education and information to current and future estheticians around the globe.

If you’re toying with the idea of going solo, ready to take your business to the next level, or somewhere in between, we have a program for you! We also offer one-on-one packages for expert advice tailored to your specific needs. Bosses in Beauty can give you the tools you need to succeed. We can’t wait to help you get there!