Ideas for a Unique, Personal Esthetician Mission Statement

Trying to make your esthetician business stand out from the crowd? Creating a unique personal mission statement is so, so important! 

Estheticians trying to build their brand need a vision for the future. Spending all day, every day in the treatment room isn’t all there is! 

Identifying your guiding principles isn’t some kind of magic spell; it’s a tried and true process. I can help you achieve success by focusing on you.

The funny thing is, you’ve already got what you need to build your brand!

What is an esthetician mission statement?

Anytime you start something new, ask yourself one question.

Why?

It seems so simple, and it is. That one question helps you build your mission statement. Choosing a customer service based career isn’t for everyone, and identifying your reason is fundamental. 

Beyond just describing your services, a mission statement helps clients see what sets you apart. Let them know your purpose, your vision, and your core values. 

Are you a fierce esthetician with a modern vibe? Let them know! Are you a holistic esthetician focused on relaxation? Make it clear in your mission statement!

Is a mission statement and vision statement the same thing?

Building a business, you’ve heard all the buzzwords. Before you get off the ground, going on a vision quest is vital. But it’s not the same thing as a mission. 

Think of it like this: a mission is what you want to achieve with actionable steps to get there. A vision statement is more like a dream goal that captures your hopes for your business. 

You might include some of your vision in your broader mission statement. Most of the vision statement is just for you! 

Why is a mission statement important to your Beauty Business?

A clear mission statement for your Beauty Business is vital for success. It should outline why and how you’re achieving your goals. And if there are parts or people of your business that don’t serve the business' mission, leave them behind! It is very important that every team member be on the same page with the mission in your Beauty Business.

Envision an obtainable objective for you and your employees

If you’re already mid-career and feeling lost, don’t panic. You can set out goals for yourself and future employees to ensure success. Choosing goals you know you can reach makes a difference for everyone. 

Each time you achieve your objective, that little boost keeps you moving! 

Begin with the end in mind. Try to set some goals for the year. From there, break that goal up into quarterly milestones. Your quarterly goals can then be broken up into monthly goals, weekly or daily. Having a positive mindset keeps you driving toward the bigger goals you’ve set for your business. 

Attract the clients and staff you want to work with

A clear mission statement lets prospective clients and staff know where you stand. By outlining your core values, you let them know where you stand. 

Clients are looking for more than just skin care; they’re looking for a small business with values they can support. Additionally, on a more fundamental level, it also lets them know what services you provide.

Putting your whole self into your mission statement attracts the right staff, too. You’re not just building a business; you’re building a brand. Bringing onboard people who support that vision ensures success. 

Estheticians of the highest quality want to work for someone with similar values. Giving prospective employees a clear picture of your business objectives is essential.

Tips for creating a unique esthetician mission statement that connects with clients

You want clients to know that you see them and their goals too. In clear language, you’re identifying their pain points and letting them know you’re ready to help. It sounds salesy, but at the end of the day, you’re selling your services. 

Stay true to your business values

Just because you’re creating a mission statement that’s a call to action, you don’t have to sell out. Values-based businesses create loyal, repeat customers. In fact, if you come across as fake or forced, you’ll turn off a wide swath of potential customers.

Experts recommend that you identify four core principles and set them in stone. After that, you can change everything else as needed. You should reevaluate your mission regularly. A business coach and your employees or partners can all help with this process. 

Ask yourself: what sets you apart from other estheticians?

When you’re crafting your statement, look at what makes you unique. What services do you offer that other practitioners in your area don’t? You may have a specialty or certification that makes your salon perfect for certain treatments. 

Make your mission statement brief and memorable

At most, your mission statement should be three sentences long. And if you can say it in three, see if you can say it in one. 

Aim for 100 words at most. This isn’t the time for flowery language. Keep it short and sweet. State your goals and how you’re going to achieve them!

Don’t forget that most people find their beauty professionals through social media. Make sure your mission statement is short enough to display and snappy enough to stick!

5 Great examples of esthetician mission statements

• At Flirt Aesthetics we believe in the concept: to focus on one thing & master it. That's why our team is so amazing, each professional is exceptional at their one craft and it's all they do when they provide services. Instead of most spas that have one person wax you and tattoo your face, we want our waxers to wax and microblade artists to microblade.

• Our purpose at J Infinity Wax is to have ALL bodies feel amazing and confident in their bare, smooth skin. Waxing may be scary at first, but trust us. You’re in the best hands.

• At New Moon Aesthetics, we take a results-oriented approach to skincare in a relaxing, professional setting. Our services use all-organic, pharmaceutical-grade products that can be adapted to your skincare needs and goals.

• At 1845 Esthetics, we strive to make waxing a comfortable and empowering experience. We offer a variety of services with the highest quality products, from full body waxing to more specialized treatments such as Brazilian waxing and brow shaping. One of our main goals is to provide an upbeat and body-positive environment for all our amazing clients.

• Golden Hour Aesthetics aims to create the perfect balance between medical and holistic treatments, while nurturing deep connections with clients and community.

Bosses in Beauty helps take your esthetician business to the next level

You know what? You’re ready to be your own boss. You don’t need the perfect plan or a decade of experience to build your 6 figure brand. Bosses in Beauty’s proven methods and coaching take even a successful esthetician business to the next level. 

My roadmap to success took me years to develop, and I know it’ll work for you!